Surveys are usually conducted for the purpose of obtaining valuable and unique insights about a target population and the best way to do this is through the use of a survey template. The reports generated by surveys can provide accurate data about a select group of people.
What is a survey format?
For commercial purposes, you would conduct a survey to gauge employees, customers or public opinion in relation to a certain brand or issue. To ensure that your survey template has a greater response and engagement rate, it becomes essential for the document to have the right format.
With a well-designed survey format, your document will be easier to read, understand, and provide you with more accurate answers. As such, you need to work on the format and design if you want to come up with interesting research based on the results you get.
Your should have enough information to address the needs of the respondents and your team of researchers. You can get a lot more responses if you have an effective design and format.
Types of survey templates
Although survey examples may seem simple, they very rarely are. For instance, if you vary the types of response or question options slightly, this can seriously affect the value and quality of the results. Here are some of the types of survey template you can make:
- Human Resource Surveys
Use this template as a means of communication between your employees and yourself. The results will provide insights on employee concerns about different issues.
- Market Research and Marketing Surveys
At one time or another, you may have to send this survey to help your business gain a better comprehension of your industry needs and brand perception. You may customize the template to match your guidelines by using branding features.
- Industry Surveys
Conducting these types of surveys can help you gather quality responses to survey questions regarding important industry issues. You can use the responses to analyze data to improve the quality of service that you provide.
- Community Surveys
These templates allow you to create engaged customers in your community. With these, you can collect real-time insights that can affect your customers’ experiences.
- Academic Evaluation Surveys
It is now a lot easier to these surveys because of templates. You can use this template to evaluate how effective your training classes or programs are.
- Non-Profit Surveys
The results of this type of survey can help you learn about the donor, public, and volunteer perceptions of your business. Conduct surveys to assess volunteer experiences, non-profit events, and so on.
Choosing questions for your survey template
Obviously, the quality of your surveys forms is only as good as the questions you include in it. As such, you need to be very careful in choosing the types of inquiries. Here are a few things you should consider in deciding what questions to include in your survey template:
- How will your organization use the answers to the survey questions?
- How do you plan to interpret or analyze the responses to the questions?
- How many questions do you need to get the data you desire?
- Are all of the questions you have written down truly essential?
- Will the respondents feel comfortable to answer each question honestly?
- Is each question worded objectively, without bias, and clearly?
- Are the questions ordered in a way that might cause the respondents to come to certain conclusions?
- If you will use multiple-choice questions, have you given enough choices to get the most accurate answers?
How do I create a survey template?
If you follow some basic guidelines when writing your survey template, this can be an assurance that you won’t walk away feeling frustrated. Here are some helpful pointers, together with instructions for creating a survey template Word:
- Choose your platform
You have to choose the best platform for creating and your survey example and sharing it. For instance, if you plan to survey your followers on Facebook, your platform should be on Facebook. If you plan to email your customers, you may consider using Google.
- Make it as short as possible
The focus of your survey should be on what truly matters. Remember that survey respondents do not care about what’s interesting to you or your business. They are more interested in how fast they can accomplish the survey.
- Avoid yes or no questions
When confronted with choosing between a yes or no answer, respondents usually answer yes. Instead of asking directly, try flushing the answer out in a more roundabout manner.
- Randomize the answer options
In surveys, there is something known as a “first choice bias” where respondents automatically choose the first listed answer. This is a very common response to certain types of questions. You can avoid this tendency by randomizing the answer options.
- Maintain a neutral tone
Asking leading questions might influence the answers of your respondents. This method might suit your needs but remember that when you publish the results of your survey and people notice your leading questions, they might end up doubting or questioning the accuracy of your data.
- Utilize matrix questions properly
Any good survey shouldn’t have more than a couple of matrices. Since you should only use these for complicated questions, only use these for the questions that matter most. Also, each matrix should not have more than 5 to 7 header or row options. This prevents the respondents from getting visually overwhelmed.
- Create questions that accommodate all types of respondents
It’s logical to know much about your industry, products or services. But you should never assume that your survey respondents will know everything that you do. This is why you must create questions with different types of respondents in mind. Make sure that the answer options you give include an out in case the respondent doesn’t know the answer.
- Include “red herring” questions
This helps you weed out fake or inattentive respondents. For the purpose of quality checking, you can ask a simple question at the start and end of your survey.
This can be a significant question when you’re designing long surveys. You can either get dismayed or surprised to find out how many respondents forget how many employees their company has or what country they’re from because they don’t pay attention to these questions.